July 9 – Personal Branding with Susan Chritton

Distinguishing yourself in the workplace is important in every facet of business. Creating a clear and concise image and reputation in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people’s perception.

In this interview, you will learn:

• What personal branding is and why it is important to develop one
• Why personal branding is becoming so popular
• What the personal branding process is
• How someone discovers their unique promise of value

Susan Chritton is an Executive Career Coach and a Masters level Personal Branding Strategist who brings direction, creativity and enthusiasm to professionals looking to engage their authentic self in the world through personal branding.

Clients come to Susan when they are strengthening their careers inside an organization, are in career transition, or when they need to jump start a new career path. With her wealth of credentials and extensive experience, she has served the unique career management demands of executives and rising stars.

Susan’s work in career development draws on her ability to identify each individual’s uniqueness and then arrange the variables in his or her life to map out a strategic plan. She engages her personal mission to “educate and empower others to use their gifts in the world” in every expression of her work.

Susan works with both individuals and organizations to design career solutions for enhanced success and fulfillment. Besides her work as a Personal Brand Strategist and Executive Coach to partners at a Big 4 professional services firm, she has worked with people from all walks of life, across industries stemming from ten years as a Career Management Consultant in the San Francisco Bay Area.