Boring Bio? How to differentiate yourself from all the other (insert your label here) bios

How many times have you heard someone’s “I am” label? For example, "I am a real estate agent." or "I am a financial planner." Did it go in one ear and out the other?

I bet I can read some of your first thoughts when you hear someone’s bio and it starts with an “I am… label.

  • “Got one, don’t need one, next!”
  • “Oh no, he is going to try to sell me something.”
  • “Oh, she sells real estate just like my cousin Sue, and Sue would never forgive me if I bought from someone else….”

Was I close?

Do those run through your mind when someone starts to tell you what they do? So, the real question is: how do you differentiate yourself from all the others?

We will find out from Nancy “Broadcast Your Brilliance” Juetten, this Wednesday, June 13th on my Messages, Meaning and Money Radio Show; live at 1pm PDT / 4pm EDT.

I’m prepared to ask her the tough questions on how to broadcast our brilliance with a snappy bio that captures the real you and what you do. Now, this isn’t just for entrepreneurs. I work with women from corporate all the time and they need to know how to talk about themselves in a way that won’t bored you out of your brain.

One of my biggest insights the first time I heard Nancy speak was “In your bio, you tell a story.” Now, I knew that everyone loves stories, but I always thought of a bio as, well, a resume....

So when Nancy said to tell your story.... Well, that tripped me up. I’ve always thought of my life as rather "vanilla." What kind of story could I tell? I’ve never had to fish for my dinner with a string and paper clip hook from the muddy banks of a polluted river. Copywriters call the above fish tale a “mess to success” story.

Maybe you have heard some real doozies like that and like me haven’t had to endure such a fate. Now, what? Well, first the good news! WooHoo to the fact that we haven't had to endure extreme hardship. In asking others what stories they would share, I found most of the people I asked think their life is rather vanilla too. No worries, Nancy assures me, we really do have stories that will be of service to others. Nancy assures me, we really do have stories that will be of service to others.

And that’s where Nancy "Broadcast Your Brilliance" Juetten shines! This word wizard, workshop leader, and Bye-Bye Boring Bio author is on a quest to guide people just like you to spell out their greatness and broadcast their brilliance through the power of storytelling and publicity. (www.authenticvisibility.com)

During our time together, I’m going to squeeze as many secrets as I can out of Nancy when she shares “Transform Your Boring Bio from Wallpaper to Wow to Attract Opportunity Now” on Contact Talk Radio Network’s Messages, Meaning and Money’s Radio Show with Sharon Sayler (That’s me!)

Together, we’ll learn:

  • A road-tested and easy five-step system that you can apply immediately to prepare winning stories about your expertise. Whether you want to attract clients, speaking gigs, or media interviews, her system works every time.
  • How to transform your bio to bring in the business and other opportunities now.
  • Some of the most common mis-steps to avoid, so that you can pave your path to prosperity faster.
  • How to start sharing your new and improved story with the right people so you can grow your influence, impact, and income immediately.

So be sure and listen in Wednesday, June 13th on my Messages, Meaning and Money Radio Show; live at 1pm PDT / 4pm EDT.

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Tags: &, Juetten, Meaning, Messages, Money, Nancy, Radio, Sayler, Sharon, Show, More…a, bio, how, to, write

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Comment by Sharon Sayler - HOST on June 12, 2012 at 11:00am

Of course!! Nancy is a bio word-wiz! Got a specific question for her? Post it here and I'll be sure and ask it!

Comment by Michele Greer - HOST on June 12, 2012 at 10:52am

Wow! You must have planned this show just for me! lol.. excited to hear your show and your guest. 

 

 



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