Women make or influence the majority of all purchasing decisions, so why does so much of what we read turn women off? Did you know that 91% of women believe that advertisers do not understand them. Count me in that 91%!

On the second segment of Messages, Meaning and Money this Wednesday June 27 at 1:40 p.m. pacific / 4:40 p.m. eastern we will be talking with award winning copywriter, Lisa Manyon.

Now, maybe you don't need to write marketing sales information, or even care, but you should. It is influencing the way you buy, the culture and even how you think about your self.... all those images of waif-thin girls does not represent the modern woman by a long shot, or even the life she desires to live.

Lisa will share with us how we should be talking to women if we are in business and how we as women, can influence those marketers right back at 'em. Lisa and I will chat about:

• Why women really don’t need to be “agitated” to make a buying decision
• What women are responding to in marketing and how to truly connect with women
• And explore how Lisa's mission "to give women a voice to turn ideas into something that matters" is so critical for today.

Join me, Sharon Sayler, this Wednesday June 27 at 1:00 p.m. pacific / 4:00 p.m. eastern on Messages, Meaning and Money radio (http://SharonSayler.com/mmmrs) for Dr Georgianna Donadio and Lisa Manyon!